From Animal To Meat

Grassfed vs. pasture-raised June 25, 2012

Savvy consumers know that many of the marketing claims on food packaging are misleading, if not downright false. “Organic” doesn’t mean, for example, that your vegetables are pesticide-free or that your meat is from animals raised outdoors. “Natural” doesn’t have anything to do with how the animal providing your meat lived, but merely with how the meat is processed after it died. “Humanely-raised” doesn’t even mean that your meat comes from an animal that’s raised humanely, as the Humane Society’s lawsuit against Purdue for using exactly that label on their chicken demonstrates.

But one of the terms that I’ve always thought of as reliable is “grassfed.” Only applicable to ruminants, who can derive all their nutrition from grasses, you see it on beef or dairy products. And although, like many marketing terms, it’s not monitored by the USDA and therefore isn’t verified by anyone checking out the farms that use it (unless those farms voluntarily subscribe to an independent certification program) I’ve trusted that most farms that use the term are doing so in good faith.

But there is a catch, which I discussed with Patricia Whisnant, the head of the American Grassfed Association. Theoretically, it would be possible for a farmer or rancher to feed his cattle grass – even to feed them entirely on grass and nothing else – and still confine them in feedlots. After all, the term “grassfed” technically refers to what the animals eat, not to how they are raised. The logical inference that a consumer would make – that if animals are fed grass, they must be out on pasture eating it – doesn’t necessarily hold.

But if a farmer is going to feed his cattle grass, wouldn’t it make sense for him to let them harvest their own grass by grazing instead of going to the trouble to confine them, harveste the grass separately with his own labor, then feed it to them? Not necessarily. The thing is, grazing cattle expend more energy than feedlot cattle, because they’re walking around more. So a farmer could fatten his cows faster (and thereby make more money) by keeping them confined than by letting them graze – even if what they’re fed is 100% grass.

Are farmers actually perverting the term “grassfed” by applying it to feedlot cattle? Whisnant doubts that it’s happening on any large scale, but acknowledges that the term is open to abuse. In light of that possibility, I’d plump for terms like “pasture-raised” as an alternative or addition to “grassfed” to guarantee to the consumer that animals are being raised in their natural environment.

Of course, the best way to get such a guarantee is to get to know your farmer and visit your farm. When that’s not feasible, though, I prefer to buy products that are certified by third parties I trust, like Animal Welfare Approved, or from companies that tell their story in more detail, like Seven Stars Farm in Phoenixville, PA. The blurb on their yogurt cartons says it all:

With our herd of Jersey and Guernsey cows, we strive to create the ideal Biodynamic farm – a self-sufficient system that builds and sustains soil fertility through crop rotation and farm composts. The cows graze from early spring through late fall, coming in only for milking. When necessary to meet demand, we purchase additional milk from neighboring Biodynamic and organic farms. These farms treat their land and animals as we do, with sound Biodynamic and organic practices and plenty of loving care.

I’d be willing to bet that if I made a trip out to Phoenixville, I wouldn’t be disappointed.